The best type of content you can create is to reassure & educate paired with how your approach helps patients in a totally unexpected way.
Here's an example of something you do every single day (answer & reassure over text)...this video is not a "bait and switch" but moreso a "educate and connect"...educate on a relevant topic to my ideal new patient (in this case, new parents) and then talk about how we do this in our practice way different than what you're used to!
Filmed edit and posted in under 5 minutes which means you can do it, too.
And if you want more help, I have a weekly webinar on Wednesdays where I talk through how to market your practice in just 10 min/day…
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